Many organizations find themselves collecting a lot of customer information but not really knowing how to use data analytics effectively. Pete Oliver-Krueger will be discussing data analytics tools and the process of distilling what is important to the company and its customer base. This interactive presentation will have three parts: the psychology, testing strategies, and code. The unifying theme is the difference between “Customer-Centered Development” and “Data-Centered Customer Development.”
We'll start with an introduction to Lean Startup, and what it has to do with larger organizations. (Sneak Peak: You can use software to apply the scientific method to understanding your customers.) Then we'll examine the three tiers of user testing: Customer Interviews, Usability Testing, and Full-Blown Experiments. The first tier starts with no-cost activities, and each subsequent tier builds on the last, to produce relevant data with a strong correlation to your company's bottom line. I'll show you your options, what not to do, and give you a chance to practice.
We'll wrap up with coding examples and tools to use for implementing. You'll may need a developer to help, but it's not too intense. Pete will also show you what it looks like in the code, and how to read the results.
Pete Oliver-Krueger is an entrepreneur, Lean+Agile expert, speaker, management consultant at Lithespeed as well as being a trainer. Specializing in the psychology of product development, taught me that how I introduce Lean+Agile techniques into an organization can make more of an impact on success than which techniques I introduce. Pete works closely with startups and enterprise organizations exploring the question, “What should we build?” including how to design customer interviews, usability tests, and market tests.
He started his career as an engineer, a graduate of Carnegie Mellon's Robotics Institute, built the first Trip Planner for the DC metro, worked on the team that launched the first accredited online university, and has managed development projects for the Pentagon, the FDA, and TD Ameritrade, among many others. He is also an organizer for the DC Lean Startup Circle and the Technical Director for a traveling theatre company.
Registration: 8:00 a.m. to 9:00 a.m. Opening Remarks: 9:00 a.m. to 9:05 a.m. Presentation: 9:05 a.m. to 12 noon. Lunch: Noon to 1:00 p.m. Q & A: 1:00 p.m. to 2:00 p.m.
If you would like to attend the May 16th, 2017 QAAM meeting, select “Meeting Registration” in the left hand navigation panel or “Register Now” under the title; complete the form, and press send.
The directions to the meeting are below.
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Fee for the attendance is $35.00 and includes lunch. QAAM does not accept credit cards You may pay by check or cash. Parking is free.
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Note: Attendees receive PDUs to use for recertification credits at PMI, QAI, ASQ, ISC2, ISACA, IEEE or ISTQB.
Note the New location:
Homewood Suites by Hilton 8320 Benson Drive Columbia, MD 21045
Take I-95 West from airport to 95 South towards Washington D.C. Take 175 West towards Columbia exit 41B. At your first traffic light make a right onto 108. Make a left onto Lark Brown Rd. continue onto Benson Dr. Hotel is on the right.
Distance from Hotel: 11 miles
Drive Time: 15 min.
From Reagan National Airport -
I-95 South over the Woodrow Wilson Bridge, Route 1 North, take BWI airport exit
Distance from Hotel: 36 miles
Drive Time: 15 min.
From Dullas International AIrport -
I-95 South to exit 27 (I-495 West) to exit 45A. Follow signs to BWI airport, approximately 13 miles from exit 45A